What are the different ways that these people can actually use Drop?
The different ways people are able to use Drop is through the huge amount of value we bring; first of all, it's not just baking recipes. There are about 50 traditional Swiss baking recipes. You can also do the likes of pitas, pastas, and breads. I really want to move into that space further, as well. And then, it's bringing all that professional knowledge right to the end users so it can tell you when to obviously preheat the oven and different preparation tasks like that. Drop can also prompt people on how to substitute ingredients if they don't have one at home. So, for instance, if you don't have buttermilk, it can tell you to use milk and squeeze a lemon juice for instance or yogurt, which is a little bit less. Or, if you’re Celiac for instance, you can use swap a wheat-based flour out for a non-gluten-based flour. It can also tell you exactly what peaked egg whites look like and walk you through an entire recipe process.
You say that you've changed the way that people interact with recipes.
Can you explain you saying the little bit about it but fully what is changing?
What are you changing about how people interact with those recipes?
Through Drop, we're making the recipes interact. The second you get the ingredients, for instance, you can interact with each ingredient. You can scale the recipe up or down really easily to the amount of flour you have at home or to the size of the eggs you have, for instance. You can easily double, half or quarter the recipe.
When you get down into the recipes, what we've done is we've broken down that big text blur that people are so used to now when they get to a recipe into the atomized steps that someone needs to do. It breaks it down and just tells you the one relevant piece of information at that one moment and walks you through the whole recipe. It just makes it really simple. You can throw away your cups completely; you don't need them because just as you start to add any ingredient, the loading bar on Drop starts to fill up. You can just move all those numbers and all those cups and everything to the background so we can make all the recipes you go through incredibly accurate.
What are some of your favorite recipes or the recipes that you're most excited about?
The recipes that I'm most excited about in the app are actually the breads, and savory recipes. There's one in there particularly, it's a sausage and sage muffin, which is delicious. There are a couple of cheese gougeres, which I love.
Our vision is to give everyone the confidence to go into the kitchen and leave with great results.
What do you think the future of our kitchens looks like? Five years from now, what are we to expect?
As I was saying, our vision is to give everyone the confidence, that point they go into the kitchen they're going to leave with great results. I think the products we develop can really facilitate that. You can go in, open up your app, for instance, and it'll know exactly what ingredients you have in your cupboard. You can browse the recipes that you can make with the products you have at home. When you go to throw a steak on a frying pan, for instance, it'll tell you when it's medium rare. For instance, as you're making it and it's just like walking you through making everything as you make it. It just gives you the right information as you're cooking.
What are some of the reactions been so far that you've seen from bakers or people that have actually gotten a chance to play with Drop?
That's the really exciting thing, watching people bake with Drop and see the product as well. My favorite snippet so far was from Brit + Co. They said, “This is an iPad-connected kitchen scale, Drop and that's exactly why I chose it the second we saw this product.” We were delighted to hear that. They really got the product from the get-go. So many people have been so excited about this product.
Who is your perfect customer that would love to buy Drop?
I think people who will buy Drop or will be really excited about Drop are the 30 million Americans who say they love to bake, and any aspiring bakers who want to be a baking hero, essentially.
How much has the Drop kitchen scale cost?
We are retailing at $99 with a pre-order price of $80.
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